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The concept of Jon's Cafe is to be a unique cafe with lots of selfie spot. The target demographics are teenagers and young adults that likes to take selfie and photos and post it to their social media. Hence, Jon's Cafe is designed to have several spots that are distinct with each others so the customers wont get bored.

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The design of the cafe is semi-outdoor and semi-industrial, even though it's in a building, we want to give the customer experience that they are outdoor by giving lots of plants around the interior. We will also be using wood and timber with a mix of concrete for the furniture.